Audit sheets for imaginary businesses and photo samples made with an AI image model. None of them is a client project.
AI-generated sample images
These images were made with an AI image model to show the look and finish of the work we deliver. They are samples, not client projects, and they don't show real businesses or real rebrands.
AI-generated sampleOld business cards, a worn uniform patch and printed audit sheets spread on a wooden table. Made with an AI image model for this site; not a client project.AI-generated sampleWhite work van parked on a quiet street with fresh oxblood door graphics. Made with an AI image model for this site; not a client project.AI-generated sampleShop front with a new oxblood and mustard sign panel being lifted into place. Made with an AI image model for this site; not a client project.AI-generated sampleStack of new business cards, letterhead and envelopes in oxblood and mustard. Made with an AI image model for this site; not a client project.AI-generated sampleFolded work shirts with embroidered chest marks on a shelf. Made with an AI image model for this site; not a client project.AI-generated sampleLaptop on an office desk showing a refreshed small business website header. Made with an AI image model for this site; not a client project.
About these samples. Every audit and image on this page was made for this website. The businesses in the audits are imaginary. We don't show client work without written permission, and samples on this site are always labeled.
Concept audits
Four imaginary businesses, four different verdicts. The law office passes almost every check and only needs its pieces brought into line after a name change. The landscaping company fails nearly every check, which is what a clip-art logo usually looks like after years of use. Compare where each marker lands on its rail.
Keep as is
Refresh
Replace
Concept auditCorner bakery
Tidy the filesLight refreshDeep refreshFull rebrand
40% of checks failed, so this one points to light refresh.
Corner bakeryOpen a long time, logo hand-lettered by a former owner. An imaginary business drawn for this site; not a client project.
Concept auditHeating and cooling company
Tidy the filesLight refreshDeep refreshFull rebrand
63% of checks failed, so this one points to deep refresh.
Heating and cooling companyGrew from one van to a small fleet. An imaginary business drawn for this site; not a client project.
Concept auditLaw office
Tidy the filesLight refreshDeep refreshFull rebrand
15% of checks failed, so this one points to tidy the files.
Law officeAdded two partners, the name changed. An imaginary business drawn for this site; not a client project.
Concept auditLandscaping company
Tidy the filesLight refreshDeep refreshFull rebrand
83% of checks failed, so this one points to full rebrand.
Landscaping companyLogo made from clip art when the business started. An imaginary business drawn for this site; not a client project.
From concept to your audit
Your audit uses the same sheet, filled in from photos of your own sign, vehicles, paperwork and website. Send them with your brief and we'll tell you which verdict your brand points to before you commit to any design work.
Is the logo holding you back? Send photos of your sign, your vehicles and your website. We'll tell you whether it needs a refresh or a full rebrand.
