What gets audited
An audit covers the places customers actually meet your brand. For most local businesses that means the storefront or office sign, vehicles and trailers, the website and social profiles, uniforms and caps, business cards, invoices and quote forms, and any packaging or menus. We ask you to photograph each one, and we list anything we think is missing.
The four checks
| Check | What we look for |
|---|---|
| Reads from a distance | Can someone in a passing car or across a parking lot tell who you are? Thin lines, script names and low contrast fail here. |
| Works in one color | Does the mark hold up when embroidered, engraved, stamped or cut from vinyl in a single color? |
| Clean file on hand | Is there a sharp vector file that a vendor can use, or does each order start from a photo? |
| Matches the rest | Does this piece use the same mark, colors and name as the others? |
The audit sheet
Each touchpoint gets a row and each check a column. A cell is stamped keep, refresh or replace. The row verdict comes from its stamps, and the rail under the sheet shows how far the whole brand sits from "tidy the files" toward "full rebrand". This one is a concept for an imaginary plumbing company:
52% of checks failed, so this one points to deep refresh.
- Keep as is
- Refresh
- Replace
Here the van doors fail almost every check, the forms pass everything except matching, and the business cards mostly hold up. That pattern usually means the core idea still works and the drawing, files and colors need fixing.
What you receive
- The audit sheet for your business, with a photo of every touchpoint
- Notes on each failed check, in plain words
- What customers likely recognize you by, so it can be kept
- A verdict: tidy the files, light refresh, deep refresh or full rebrand
- A written quote for the work the verdict points to
After the audit
The audit is yours to keep. You can take it to any designer, act on parts of it yourself, or have us carry on with the refresh or rebrand. Many owners use it to settle a long-running argument between partners about whether the logo really needs to change.
Questions
Do you need to visit in person?
No. Straight-on photos and the files you have are enough. If a sign is hard to photograph, a short phone video works too.
What if we have no logo files at all?
That's common, and it gets noted in the audit. A redraw from photos is usually one of the first fixes.
Is the logo holding you back? Send photos of your sign, your vehicles and your website. We'll tell you whether it needs a refresh or a full rebrand.
Request a quote